In 1960 the name was changed to Helvetica (an adaptation of 'Helvetia', the Latin name for Switzerland). The original typeface was called Haas Grotesk, and was designed in 1957 by Max Miedinger for the Haas'sche Schriftgiesserei (Haas Type Foundry) in Switzerland. It lends an air of lucid efficiency to any typographic message with its clean, no-nonsense shapes. Description Helvetica is one of the most famous and popular typefaces in the world.Unique ID Linotype GmbH:Helvetica Neue LT Com 63 Medium Extended Oblique:2006.
